Transparency is a big word for an important idea, but I’m curious if it will actually have an impact on the advertising business. If you casually peruse articles about advertising published in the last few years, you’ll see a steady increase in the volume of people talking about transparency, but if you dive one layer deeper, you’ll find it’s still just talk — not a business practice for most companies.
A team of point-of-care industry veterans announced the launch of PlaceBridge, LLC, a company that provides auditing and verification services to brands, agencies, investors and other stakeholders in the POC media sector.
Point-of-Care Media (POC) is one of the fastest growing sectors in healthcare education and media today. With the rapid proliferation of technology and digital screens across physician offices, pharmacies and hospitals, the $500 million POC market has grown more than 10% annually over the last few years.
The impressive growth in events and participation at the recent New York Digital Signage Week (NYDSW) indicates two notable trends. First, it’s a clear sign that digital signage has emerged as a maturing industry after nearly two decades of foundation building. Second, it’s clear that the place of this Olympic style event of events on our autumn calendar is permanent. Both are of course good things. Any opportunity to gather this many players with varied interests and perspectives on common challenges is a win for all participants. Whether the topic is technology, investments, M&A, content, ad selling, measurement or other pieces of our increasingly complex puzzle, conversations spark ideas and innovation.